Bridge Western Power Sports to Shopify — automatically.
Rubber Meets The Road syncs WPS inventory, enriches it with AI, and publishes polished listings to your Shopify store on a schedule you control.
Everything you need to run a WPS-powered store
One portal to manage data, automate jobs, enrich listings, and answer customer questions.
WPS API Integration
Pulls live product, pricing, and inventory data from Western Power Sports.
Shopify Publishing
Push enriched listings, variants, and stock levels straight into your Shopify store.
Hangfire Scheduling
Automate recurring sync jobs with full visibility and retry control.
AI Enrichment
Generate missing product descriptions and images with built-in AI tools.
Parts Pal Chatbot
NLP-powered chat that looks up product pricing and inventory in real time.
Customer Outreach
Reach customers directly with text messages, phone calls, and emails — all from one platform.
eBay Coming Soon
Multi-channel publishing is on the roadmap — eBay integration is next.
How it works
From WPS catalog to live Shopify listings in three steps.
Connect
Link your WPS API credentials and Shopify store in the management portal.
Enrich
Use AI to fill missing descriptions and images, and curate categories.
Publish
Schedule Hangfire jobs to sync inventory and pricing automatically.
Why Rubber Meets The Road
How we compare to the alternatives most powersports retailers are stuck with today.
| Capability | Manual process | Generic sync tools | Rubber Meets The Road |
|---|---|---|---|
| WPS-native integration | |||
| AI-generated descriptions & images | |||
| Scheduled & retryable jobs | |||
| Drop Ship product creation | |||
| Parts Pal NLP chatbot | |||
| SMS, calls & email outreach | |||
| eBay roadmap |
“We replaced hours of manual catalog work with a system that just runs. The AI descriptions alone paid for the platform in the first month.”
Ready to put your catalog on autopilot?
Get in touch to see Rubber Meets The Road in action.
- No long-term contracts
- Onboarding included
- Cancel anytime